The world of website marketing and internet advertising has always had it's potential predators. This article will share some things to look for and avoid when searching for a new website marketing company.

Steer clear of:

1. The promise of specific page ranking. No SEO consultant can ever assure page ranking. The search engines are in charge of precisely what is displayed, and where it is positioned. All we can do as SEO's is increase the likelihood that the pages are seen as appropriate for your terms.

2. A company that notifies you your ratings will fall if you stop paying and utilizing their service. If this is true, they are most likely buying links to your website or using other techniques that are looked down upon by search engines and will end up getting you reprimanded.

3. SEO Company's sites that are not "Top-Notch". If you go to their website, and it has a bad layout, you can't find where to click, or simply seems like it's low quality, chances are, that is what they will make your site look like.

4. Companies that have "extended agreements". While it can take a considerable amount of time to market a website on the internet, if a company is asking for more than 12 months of business from you, there is usually a reason they need that much time (they can't work effectively).

5. The $299/month phone call. While it is tempting, there are lots of SEO companies which often cold-call and advertise a $299/month package for 10 keywords on Google. This is usually a total scam, and is something you can do for free in less than an hour.

6. Link Builders that provide 100′s if not 1000′s of incoming links for your site. While link popularity is an extremely major factor to many search engine's ranking factors, we believe that too many low quality links could actually harm more than help.

Look For:

1. A company that is willing to aid in increasing the amount of traffic and conversions on your website while reducing your actual cost per lead. There are several ways to successfully market your business on the internet, and not all of them include being #1 on search engines like Google.

2. A company that wants to help your bottom line that can provide you with transparency into where your marketing budget is being spent. Most companies ask for a retainer to keep you on top of your competition should you be in a competitive market.

3. SEO Companies which are proficient in quality website design and coding. Design and site usability is one of the key factors in increasing your website's conversion rate. Check that the company is experienced in programming languages such as HTML or PHP.

4. Some type of service guarantee or business commitment. Have the SEO company commit their business to you and be held in charge.

5. An experienced company in local company marketing. Google recently rolled out a new platform for local search and map results which combines both Google Places and Organic Listings. Find a company who knows what to do to your profile to improve rank. Our Nashville SEO agency focuses primarily on local marketing.

6. A SEO company that is willing to do research on your business and generate new, fresh, unique content to help your internet site do well. You get free links the entire day when your content is unique and new enough that people naturally wish to link to it.

As always, be wary about the company you're going to retain the services of to take care of your online marketing efforts. Many could do more damage than good. If you're looking for a new way for cost effective marketing, our Nashville online marketing company can assist.

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